Manit Gohil is the co-founder and CEO of Lal10. Lal10 means lantern in Hindi. It is a B2B technology platform that allows artisans to showcase their crafts and handicrafts to retailers around the world from different parts of India. Manit founded Lal10 in her graduate dormitory in 2014 with one goal of bridging the gap between rural artisans and urban consumers and bringing light into the lives of artisans in India. Lal10 is a social enterprise dedicated to making a living for rural artisans across India. Lal10 allows artisans and artisans to expand their horizons beyond local markets and regions. Lal10 helps them get a stable source of income and frees them from the shackles of their daily struggle for survival.