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    Updated: 02-10-2022
    Ekdum Fresh collection added today

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    BEST OF ITOKRI CASUALS

    Elated designs for your wardrobe handcrafted with love

    Pooja Essential

    Make every pooja special

    DISCOVER BY REGION

    From Kashmir to Kanyakumari we’ve got it all

    Check out some of our सबसे प्यारे Products!

    THE ITOKRI WAY SINCE 2012

    With Love

    All products are personally sourced with care and respect, for the artisan, craftform and you. Pyaar se dekho and pyaar se khareedo.

    Earth-Friendly

    Crafts are hand-made and by nature organic, environmentally friendly. By supporting local, you are creating a sustainable future.

    Inclusive

    We prioritise bridging the gap, 70% of our workforce is local Gwalior women, who ensure itokri stays grounded.

    Artisan-First

    We partner with and support 500+ artisan families and their legacy in craft. They give us the confidence to bring these products to you.

    #DekhoJi #ReelToReal

    Check out our Insta-worthy looks

    JOIN THE ITOKRI PARIVAAR

    Welcome ji to our world of art & craft. Here you will get ekdum fresh new arrivals and aur bahut kuch. If you value the hardwork of our artisans and look forward to adorning yourself or your home with something meaningful, toh fir sign up and join the parivaar. Itokri ki toli awaits you.

    The painting style has seen many cultural changes through the years. 'Pattachitra' is a highly disciplined type of art. Several artists have instilled creativity in the art genre over the years. 
    This artistic form is far too beautiful to be restricted to paintings and artworks. It is a blessing for the traditional fashion industry to be able to incorporate Madhubani artwork. It has a uniquely elegant design and inspiration for many designers, making its presence known on the fashion catwalk. 
    Warli is not just an art form, it's a lifestyle. According to Warli, wildlife and men should live in harmony. In this painting style, this idea and concept are bold and obvious. Putting Warli art on your walls will inspire you to reflect on the tribe's approach to life. 

    WE'RE MAKING NEWS