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    Updated: 04-10-2023 Ekdum Fresh collection added today

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    DISCOVER BY REGION

    From Kashmir to Kanyakumari we’ve got it all

    Durga Puja

    Festival of Divine Power and Celebration

    BEST OF ITOKRI CASUALS

    Elated designs for your wardrobe handcrafted with love

    Fair and Equal across countries to support art and crafts of India

    Our innovative model makes both customers' and artisans' life easier. All listed products are available and ready to ship

    Largest Artisan network nationwide reaching our customers' home through iTokri

    Check out some of our सबसे प्यारे Products!

    THE ITOKRI WAY SINCE 2012

    With Love

    All products are personally sourced with care and respect, for the artisan, craftform and you. Pyaar se dekho and pyaar se khareedo.

    Earth-Friendly

    Crafts are hand-made and by nature organic, environmentally friendly. By supporting local, you are creating a sustainable future.

    Inclusive

    We prioritise bridging the gap, 70% of our workforce is local Gwalior women, who ensure itokri stays grounded.

    Artisan-First

    We partner with and support 500+ artisan families and their legacy in craft. They give us the confidence to bring these products to you.

    Curated Personal Care Range

    Natural and Organic Beauty Products

    #DekhoJi #ReelToReal

    Check out our Insta-worthy looks

    EXCLUSIVELANE

    Handcrafted Home Decor, Kitchen & Dining Products

    One of the greatest examples of Bengali folk art is Patua painting which is also known asPatachitra.This Bengali traditional art has been practised and propagated by a group of talented artisans and storytellers known asPatuas orChitrakars.

    The ethereal aspect of the zari, which is distinguished by its delicate metallic thread works, brings the elegance of conventional Indian clothing to a completely new level.