StyleMyWay is a Lifestyle Brand for unique products created by Artisans and Craftsmen using traditional techniques in different regions of India. They train and work with rural Indian Artisan towards urbanizing Indian Handicrafts and create Lifestyle Utility Items. The products are designed in sync with the latest current trends, colour schemes etc. But ensure that the Art-Form reflects its true traditional form. Thus, striking a balance between Heritage and Modernism. StyleMyWay endeavors to bring the artisans to the forefront of the value chain and connect them directly to the end-customers through its various sales and marketing channels. The company sensitizes rural artisans by training them with nuances of urban designs. They are working on improving the overall Customer Experience with Indian Handicrafts by focussing on each node of the Value Chain by infusing freshness and relevancy in design, training and quality in development and technology and processes in fulfilment. They strive towards being a Green Brand. All Products and brands under Style My Way ascertains the use of eco-friendly products at every step of product formation. The brand promotes the use of organic products and re-use of waste material.