You're right. It's made from elephant dung and everyone is crazy about it. But no it doesn't smell like poo at all. really!! It was founded in Delhi in 2003 by entrepreneur Mahima Mehra and her business partner Vijendra Shekhawat. Total eco-friendly and safe makes it the best choice for the customers as well as for the environment. Elephant dung is used as a raw material for the creation of paper and then it is used to make products such as bags, picture frames, notepads, stationery, postcards, tags, and other ornaments. Its production does not require the cutting of trees or the use of harmful chemicals. All of the waste generated is ecological and can be discharged on farms. The main advantage is that only natural dyes are used by them to make it completely non-polluting.