Pitchuka Srinivas is a well-known Kalamkari master artisan and always had a keen interest in art since his childhood days. After his father's demise, he completely went into Kalamkari and dedicated his whole life to it. His son Varun supports him in his venture and now they're proudly a team of 20 skilled artisans who have taken Kalamkari Art to an international level. Using Natural dyes and classical techniques, he has perfected the craft of Kalamkari. He is highly popular as the last kalamkari craftsman who is fighting to preserve the original handmade form of the Kalamkari craft. The originality in his work is so eye-catching that no one can beat him in Kalamkari Craft today.
The literal translation of the word “Kalamkari” means ‘kalam’, that is, pen and ‘Kari’ which means ‘art’. It is one of India’s quintessential and traditional art forms. It involves hand printing or block printing, generally done of pieces of cotton fabric. The unique and the best part about Kalamkari block printing is that it only employs natural colours or vegetable dyes. The source of Kalamkari art lies in Andhra Pradesh, especially in Machilipatnam and Kalahasti and a few other smaller regions of this state. The Kalamkari work that is concentrated in the Machilipatnam region is also known as Pedana Kalamkari.
With time the demand for Kalamkari art has been skyrocketing, and there is an increasing demand for it in the international market.
As mentioned earlier, Pedana Kalamkari art has been in demand not only all over the country but also internationally; the best part is iTokri ships internationally! So wherever you live in the world, you have to go to our website and pick out your favourites from our Pedana Kalamkari collection.
Ans. Kalamkari is one of the oldest and most beautiful traditional Indian art forms. It mainly involves hand printing or block printing, especially on fabrics like cotton. Kalamkari block printing refers to using ‘kalam’ or pen to paint on cotton fabric and employs a sharp-pointed hollow bamboo to control the flow of colour onto the textile.
Ans. Pitchuka Srinivas is a person, rather, an artisan who is a master in what he does. He is renowned as he devoted all of his life to perfecting Kalamkari craft hand-painted using natural dyes.